Dubai – an attractive MICE destination


It's the latest buzzword in the travel industry – MICE. An acronym for Meetings, Incentives, Conferences & Exhibitions, MICE is the fastest growing segment in the travel and tourism industry catering to the business traveller.

The significance of the MICE industry is that it adds an exciting layer to annual business meetings and conferences transforming them from routine meetups to something more meaningful – combining work with teamwork and bonding while exploring new destinations.

We, at HOPP recently organized a MICE trip for one of the leading affordable housing players in India, Ashiana Housing. The destination – Dubai - with it’s luxury shopping, ultra-modern architecture and lively nightlife attracts leisure tourists. But with world class hotels and the expansive infrastructure, Dubai is now one of the top MICE destinations following closely on the heels of Malaysia and Hong Kong.

HOPP organized the entire tour, right from itinerary planning to air/ hotel bookings to facilitation services. The group was accompanied by one of our in-house travel experts who ensured seamless execution of the itinerary while taking care of all requirements of the passengers.

Below are some pictures of the group or business meeting along with some fun & lifetime moments which we have catered in Dubai for Ashiana.

Corporate annual meeting in well equipped board room of ‘Hyatt Regency Dubai Creek Heights’

A must do in Dubai - Experiencing the thrill of climbing the sand dunes in 4x4 Land Cruiser. A trip to Dubai is incomplete without Desert Safari. The experience gave the team a chance to unwind and get to know each other’s’ families.

Capturing the moment together at Desert Safari.

Arabian Night - Evening of entertainment inside the camp with Belly dancing, a fire show, camel ride and much more.

Unforgettable night with delicious BBQ food inside the camp.

Speed Speed Speed - While husbands are busy in their official affairs, spouses are having fun & experiencing ‘speed at par’ at one & only ‘Ferrari World’ in Abu Dhabi. .

Grand Mosque Grand Experience – Sheikh Zayed Mosque is a must visit in Abu Dhabi. Group is experiencing the gleaming while marble & chrystal chandeliers.

Bid adieu time – Group picture at the lobby ‘Hyatt Regency Dubai Creek Heights’

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